4 ms·

The Noob Guide to Online Marketing

129 points by aymeric 15y ago

aymeric 15y ago
Question: The article mentions you should guestblog. I know this is important but writing is a chore to me. I am in the outsourcing space but I find outsourcing writing really hard to outsource because I need someone who can express my ideas or who have a good experience in outsourcing. Is there a place where I can contact great writers?
- mkr-hn 15y ago
  The Problogger job board seems appropriate: http://jobs.problogger.net/ http://jobs.problogger.net/
  - aymeric 15y ago
    Found this timely article that mentions it too: http://maplebutter.com/content-marketing-for-startups/ http://maplebutter.com/content-marketing-for-startups/
- mailanay 15y ago
  Please Check out http://buzzfactory.net/ http://buzzfactory.net/
  - aymeric 15y ago
    Have you used them personally? How much do they charge?
grimen 15y ago
Excellent overview! Even if one are aware of the basics and/or one choose their own creative way of doing the marketing I really think it is perfect to have the best-practices like this like a roadmap. Even experts will get use of this.
rcavezza 15y ago
To save time, here are the main points: Set up your pages for SEO Have a blog Use Adwords Get your name on Twitter & Facebook Submit blogposts to reddit, digg, hn, etc... Create an email list Use Feedburner Monitor, Track, and Test Everything Nothing groundbreaking.
- waterside81 15y ago
  But I think that's the point - there are no shortcuts. It takes persistence, measurement, and a sound strategy to get where you want to go.
  - blackboxxx 15y ago
    But the noobs guide really isn't a strategy as much as a shotgun blast. It's an exhaustive guide, but probably too long and uninspired to follow through with.
  - duck 15y ago
    I agree. If you don't have time to read this and you're starting off then you might want to figure out another career path. This article is great because it truly is a large task list that you can use. A handful of them are a little out there for the average person/startup, but overall I think this is a great list to start with.
  - rcavezza 15y ago
    Good point - I forgot it was a "noob guide" - I was looking for something new to put in the arsenal, but there wasn't anything I haven't considered or tried in there.
  - mise 15y ago
    Agreed. It comes down to completing a lot of details, constantly. The overview ("use Twitter") isn't almost as useful as a prescriptive set of steps.
kirpekar 15y ago
Old, but gold
el_zako 15y ago
amazing visuals. it renders me incapable of judging the content.
hxf148 15y ago
Great article but it missed the mobile angles. It's exploding and having good mobile working content is more important every day and it's already important. :) Working on http://infostripe.com http://infostripe.com which gets you online and mobile-friendly in just a few minutes. See others using it here http://infostripe.com/network.php http://infostripe.com/network.php
- lsc 15y ago
  writing compliant HTML that degrades gracefully solves that problem, as well as many others.
- aymeric 15y ago
  I thought you were wrong saying Mobile is important so I went to check my web analytics and noticed that 5% of my visitors are coming from a mobile device. I thought: "Meh, not worth the effort". And then I looked at the conversions from Mobile users and basically a Mobile user is worth twice a normal Web browser! I will go on and set up a mobile stylesheet... Thanks.
deleted 15y ago
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swah 15y ago
I never thought about doing email marketing, since it sounds a lot like "unsolicited email" that I hate to receive. When is it interesting to use, and beneficial to both sides?
- lichichen 15y ago
  E-mail is a great way to reach out to certain segments of your consumers. It is useful and beneficial when you are able to communicate information that is of value.For instance, company updates, product updates and offers. The idea is not to push information but to tailor relevant information and use e-mail as tool to build up communities. As well e-mail is a great tool to test copy. When you do A/B splits to see how you can use certain copy to drive the most action out of that segment. I would still recommend E-mail over having Facebook Fan pages because it is easier to maintain, less time consuming and communication is easier to control. Great tool to use for small businesses to publish newsletters/e-mails. http://mailchimp.com/ http://mailchimp.com/ A few other ideas to use e-mails are 1) Trigger e-mails by Sign in. If the user has not accessed their account after x period of time send gentle reminder 2) Trigger e-mails based on birthdays

129 points by aymeric 15y ago

Question: The article mentions you should guestblog. I know this is important but writing is a chore to me. I am in the outsourcing space but I find outsourcing writing really hard to outsource because I need someone who can express my ideas or who have a good experience in outsourcing. Is there a place where I can contact great writers?

mkr-hn 15y ago
The Problogger job board seems appropriate: http://jobs.problogger.net/ http://jobs.problogger.net/
- aymeric 15y ago
  Found this timely article that mentions it too: http://maplebutter.com/content-marketing-for-startups/ http://maplebutter.com/content-marketing-for-startups/
mailanay 15y ago
Please Check out http://buzzfactory.net/ http://buzzfactory.net/
- aymeric 15y ago
  Have you used them personally? How much do they charge?

grimen 15y ago

Excellent overview! Even if one are aware of the basics and/or one choose their own creative way of doing the marketing I really think it is perfect to have the best-practices like this like a roadmap. Even experts will get use of this.

rcavezza 15y ago

To save time, here are the main points: Set up your pages for SEO Have a blog Use Adwords Get your name on Twitter & Facebook Submit blogposts to reddit, digg, hn, etc... Create an email list Use Feedburner Monitor, Track, and Test Everything Nothing groundbreaking.

waterside81 15y ago
But I think that's the point - there are no shortcuts. It takes persistence, measurement, and a sound strategy to get where you want to go.
- blackboxxx 15y ago
  But the noobs guide really isn't a strategy as much as a shotgun blast. It's an exhaustive guide, but probably too long and uninspired to follow through with.
- duck 15y ago
  I agree. If you don't have time to read this and you're starting off then you might want to figure out another career path. This article is great because it truly is a large task list that you can use. A handful of them are a little out there for the average person/startup, but overall I think this is a great list to start with.
- rcavezza 15y ago
  Good point - I forgot it was a "noob guide" - I was looking for something new to put in the arsenal, but there wasn't anything I haven't considered or tried in there.
- mise 15y ago
  Agreed. It comes down to completing a lot of details, constantly. The overview ("use Twitter") isn't almost as useful as a prescriptive set of steps.

kirpekar 15y ago

Old, but gold

el_zako 15y ago

amazing visuals. it renders me incapable of judging the content.

hxf148 15y ago

Great article but it missed the mobile angles. It's exploding and having good mobile working content is more important every day and it's already important. :) Working on http://infostripe.com http://infostripe.com which gets you online and mobile-friendly in just a few minutes. See others using it here http://infostripe.com/network.php http://infostripe.com/network.php

lsc 15y ago
writing compliant HTML that degrades gracefully solves that problem, as well as many others.
aymeric 15y ago
I thought you were wrong saying Mobile is important so I went to check my web analytics and noticed that 5% of my visitors are coming from a mobile device. I thought: "Meh, not worth the effort". And then I looked at the conversions from Mobile users and basically a Mobile user is worth twice a normal Web browser! I will go on and set up a mobile stylesheet... Thanks.

deleted 15y ago

[deleted]

deleted 15y ago

[deleted]

swah 15y ago

I never thought about doing email marketing, since it sounds a lot like "unsolicited email" that I hate to receive. When is it interesting to use, and beneficial to both sides?

lichichen 15y ago
E-mail is a great way to reach out to certain segments of your consumers. It is useful and beneficial when you are able to communicate information that is of value.For instance, company updates, product updates and offers. The idea is not to push information but to tailor relevant information and use e-mail as tool to build up communities. As well e-mail is a great tool to test copy. When you do A/B splits to see how you can use certain copy to drive the most action out of that segment. I would still recommend E-mail over having Facebook Fan pages because it is easier to maintain, less time consuming and communication is easier to control. Great tool to use for small businesses to publish newsletters/e-mails. http://mailchimp.com/ http://mailchimp.com/ A few other ideas to use e-mails are 1) Trigger e-mails by Sign in. If the user has not accessed their account after x period of time send gentle reminder 2) Trigger e-mails based on birthdays