It's not disqualificstion that matters. It's about selling yourself as more valuable than everyone else in the stack. And to top that off its also about increa

It's not disqualificstion that matters. It's about selling yourself as more valuable than everyone else in the stack. And to top that off its also about increasing the perceived dollar value that comes attached. I don't know why anyone would pass up the chance to add 10k to their salary because they decided a cover letter wasn't cool. If I have a chance to prove to you I'm professional, diligent, and willing to out effort into your company, I'm going to take it every time.