I can see this filling the same niche as software to run ASP on Linix (well, at least the way I use the software): some consulting company that does mostly OSS

I can see this filling the same niche as software to run ASP on Linix (well, at least the way I use the software): some consulting company that does mostly OSS wants to attract MS-based clients. The cheapest thing to do is to just run the .Net software on a nix box and say "hey, we host .Net apps!" rather than finding or becoming an experienced Windows sysadmin...many hosting companies offer ASP on the nix boxes for that exact reason: to appeal to a larger market.