When your audience is quickly scrolling through posts on the internet, there is absolutely a formula. From all the time I spent on Reddit in my early 20s, I kno

When your audience is quickly scrolling through posts on the internet, there is absolutely a formula. From all the time I spent on Reddit in my early 20s, I know very well that the most upvoted posts are almost always the ones the require the least effort to consume. That means that just a few words and an image are going to do the best. Leaning on things that are already familiar helps too since there will already be an association with a meaning of the image or the text structure.