Privacy is only one angle, a lot of it is about selling you content like TV/Films that can be promoted via the TV. Often goes hand-in-hand with advertising that

Privacy is only one angle, a lot of it is about selling you content like TV/Films that can be promoted via the TV. Often goes hand-in-hand with advertising that has privacy issues, but much of the money comes from the consumer not advertisers. That's a more subtle one to market: buy this device that has fewer choices about buying content.