Yeah, that's fair. I guess like anything there are grey areas. It's definitely frustrating when you have a more niche brand like thermapen though, where that'

Yeah, that's fair. I guess like anything there are grey areas. It's definitely frustrating when you have a more niche brand like thermapen though, where that's definitely not the case, and you can see knockoffs bidding on your keywords and essentially taking advantage of people looking for your product/service.