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For titles, shorter is typically better. In this case, it's nowhere near the character count limit for HN, but limits of that sort are another good reason to er
by DoreenMichele 6y ago
For titles, shorter is typically better. In this case, it's nowhere near the character count limit for HN, but limits of that sort are another good reason to err on the side of "shorter is better."
But it boils down to cognitive load. Attention spans are limited and it's a busy world full of distractions. You need to grab someone's attention with the least burden on their limited resources -- mental bandwidth, attention, time, etc -- and get them to click.
A good title can be the difference between a successful article and a flop and titles are hard.
- robbrown451 6y ago"Gets you hired" would be far less cognitive load than "convert" to me. Maybe its just me, but I haven't seen it used like that previously, I've seen it mostly with ad clicks converting to them signing up or buying something (which is only slightly less grating, but I can understand the need for a shorter expression when it is industry jargon)
- deleted 6y ago[deleted]