Eh, in some markets trademark genericisation would mean that someone searching [BrandName] might genuinely be looking for any product that fills roughly the sam

Eh, in some markets trademark genericisation would mean that someone searching [BrandName] might genuinely be looking for any product that fills roughly the same function. If I google "Blu Tack" I don't care if I get the stuff made by Bostik, and I don't even know what the generic term for that product __is__. Maybe you could argue "well, that's the reward [Brand] gets from insanely successful organic marketing and/or being first to market", which I suppose has some merit, but I don't think it's inherently unethical to market at brands in that context.