I doubt the C-suit bought into the gravity argument. However there is a smile like quality to the new design, as is pointed out in the design docs, and this is

I doubt the C-suit bought into the gravity argument. However there is a smile like quality to the new design, as is pointed out in the design docs, and this is probably what resonated with the executives during the pitch. I also wonder about whether this document is actually the real one as presented to the company. For example am I the only one that sees the hint of a 'P' shape in the new whitespace between the red and blue colored elements? Wouldn't this have been a more convincing feature of the design to highlight than the pages about DNA, gravity and special relativity?