I clicked into his Twitter account. He currently has 1477 followers, so that gives some context. He probably usually doesn't see much traction with his tweets a

I clicked into his Twitter account. He currently has 1477 followers, so that gives some context. He probably usually doesn't see much traction with his tweets and for him this was a huge spike in activity. That kind of immense social attention, even for something as minor as a tweet, can really get to some people. And they can wonder how to replicate, where they went right -- or wrong -- etc. For people who have a lot more followers than that, they might not feel so derailed by a tweet going viral in a big way like that.