I'm surprised this article is referring to it as "Corporate Memphis", when Memphis was already commercialized heavily in the 1980s. Every mall in America looked

I'm surprised this article is referring to it as "Corporate Memphis", when Memphis was already commercialized heavily in the 1980s. Every mall in America looked like that. What we have today I would think would be more like neo-Memphis. Similar, maybe less pastel and less gradients and less soft filtered.