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Regarding your final point, I agree. I plan on marketing to a specific segment (at least at one time.) At this point I've just been asking different business ow
by muddylemon 15y ago
Regarding your final point, I agree. I plan on marketing to a specific segment (at least at one time.) At this point I've just been asking different business owners for feedback. The product is a turn-key (no config, no maintenance) customer relationship product with measurable marketing metrics. I'll have a demo available in a week.
Restaurants are actually my ideal customers, and were my original use case, but I have the impression that they are a difficult sell so I'm keeping my eyes open.
I'm really trying to imagine my way through the sales process now to help inform the product design.
- brudgers 15y agoHere's the issue I see. A small business like a restaurant best manages relationships face to face not using a computer. The sorts of targets you are talking about live and breath personal service - nobody wants their bartender entering contact data instead of pouring their beer. If you walk in and they take care of you, then you come back. If the waitress shares her a bad mood with you then maybe you don't. When you go into your favorite local restaurant and are greeted by name as you walk in the door, that's the mark of a good customer relationship and what really matters for small local businesses. You can't get there with email.