3 ms·
> What learning can be taken from this? That being stupidly outrageous is a great marketing strategy considering we're still all discussing a branding document
by Lammy 6y ago
> What learning can be taken from this?
That being stupidly outrageous is a great marketing strategy considering we're still all discussing a branding document from 2009. The gravitational pull of Pepsi is real! :)
- TchoBeer 6y agoHoly shit, I think you're right.
- antihipocrat 6y agoI doubt the C-suit bought into the gravity argument. However there is a smile like quality to the new design, as is pointed out in the design docs, and this is probably what resonated with the executives during the pitch. I also wonder about whether this document is actually the real one as presented to the company. For example am I the only one that sees the hint of a 'P' shape in the new whitespace between the red and blue colored elements? Wouldn't this have been a more convincing feature of the design to highlight than the pages about DNA, gravity and special relativity?