When paging the old magazines, I noticed that until about the mid-eighties the focus of an ad was on a product. An ad would even boast of the technical specs of

When paging the old magazines, I noticed that until about the mid-eighties the focus of an ad was on a product. An ad would even boast of the technical specs of a car or an audio system. A prominent display of people in the process of consuming, or even just people, puts the marketing focus on lifestyle, brand identity and the alignment with some values. I hate Corporate Memphis the same way I hate the other attempts to hack my reptilian brain and build an emotional connection with a brand.