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Perceptually, ads don't offer value to the users experience, quite the contrary. This sums it up nicely: Another salient difference: Google: Thanks for looking

by stephth 15y ago

Perceptually, ads don't offer value to the users experience, quite the contrary. This sums it up nicely: Another salient difference: Google: Thanks for looking at 100s of ads you hate. Apple: Thanks for buying 100s of dollars of stuff you love. https://twitter.com/#!/hotdogsladies/status/81018502886064128 https://twitter.com/#!/hotdogsladies/status/8101850288606412...

ignifero 15y ago
You do realize twitter is a form of promotion, aka advertising. Also, isnt that comparing Apples to oranges
- stephth 15y ago
  You do realize twitter is a form of promotion, aka advertising. You meant 'marketing', right?
Kylekramer 15y ago
But if Google does its job, ads do offer value to the user. I hate bad ads as much as anything in the world, but the whole point of Google is to create good ads. And I think that is a noble goal.
- deleted 15y ago
  [deleted]
- extension 15y ago
  Google's job is to sell ads to advertisers. Making the ads valuable to you is one strategy to achieve this, but not the only one.
- stephth 15y ago
  I'm not arguing if it's noble or not. But how often does an ad on Google add value to you as a user? I'm genuinely curious.
  - adriand 15y ago
    Every now and then I do click on an ad and get a service I wanted, but its rare, since most of the time I use AdBlock. However, I run AdWords for our web design agency, and every so often we gain a new client through them. And, I'm proud to say, the vast majority of our clients are very pleased with our service and level of quality. So I would argue that for them, Google has brought them a significant amount of value, just as they have for us.
  - nl 15y ago
    The right ad, for the right product, at the right time adds huge value to me as a user. If I'm looking to buy a specific product, have finished researching it and now know what I want then I don't really care if I get the product via an ad, via an unpaid link, or via walking to the shop. It comes down to price, availability, and service and if I'm delivered that via an ad I'm happy. It's called perfect advertising[1][2] and - while no one is there yet - Google is doing more to make it happen than any other company I'm aware of. [1] http://googleblog.blogspot.com/2008/09/ad-perfect.html http://googleblog.blogspot.com/2008/09/ad-perfect.html [2] http://nicklothian.com/blog/2010/08/25/perfect-advertising/ http://nicklothian.com/blog/2010/08/25/perfect-advertising/
  - william42 15y ago
    Not often, but not having to take any of my money is a major value-adder. People underestimate the power of free.

by stephth 15y ago

ignifero 15y ago

You do realize twitter is a form of promotion, aka advertising. Also, isnt that comparing Apples to oranges

stephth 15y ago
You do realize twitter is a form of promotion, aka advertising. You meant 'marketing', right?

Kylekramer 15y ago

But if Google does its job, ads do offer value to the user. I hate bad ads as much as anything in the world, but the whole point of Google is to create good ads. And I think that is a noble goal.

deleted 15y ago
[deleted]
extension 15y ago
Google's job is to sell ads to advertisers. Making the ads valuable to you is one strategy to achieve this, but not the only one.
stephth 15y ago
I'm not arguing if it's noble or not. But how often does an ad on Google add value to you as a user? I'm genuinely curious.
- adriand 15y ago
  Every now and then I do click on an ad and get a service I wanted, but its rare, since most of the time I use AdBlock. However, I run AdWords for our web design agency, and every so often we gain a new client through them. And, I'm proud to say, the vast majority of our clients are very pleased with our service and level of quality. So I would argue that for them, Google has brought them a significant amount of value, just as they have for us.
- nl 15y ago
  The right ad, for the right product, at the right time adds huge value to me as a user. If I'm looking to buy a specific product, have finished researching it and now know what I want then I don't really care if I get the product via an ad, via an unpaid link, or via walking to the shop. It comes down to price, availability, and service and if I'm delivered that via an ad I'm happy. It's called perfect advertising[1][2] and - while no one is there yet - Google is doing more to make it happen than any other company I'm aware of. [1] http://googleblog.blogspot.com/2008/09/ad-perfect.html http://googleblog.blogspot.com/2008/09/ad-perfect.html [2] http://nicklothian.com/blog/2010/08/25/perfect-advertising/ http://nicklothian.com/blog/2010/08/25/perfect-advertising/
- william42 15y ago
  Not often, but not having to take any of my money is a major value-adder. People underestimate the power of free.