If your company's reach is limitless, you need to appeal to everyone. If your company's offering is wide and disparate, you need a visual brand that offers cohe

If your company's reach is limitless, you need to appeal to everyone. If your company's offering is wide and disparate, you need a visual brand that offers cohesion. If you want to fit in and belong, you need to employ the same visual vocabulary as everyone else. This trend is a symptom of the system business currently operates within.