> There is a word I can't seem to find, and it's for when you take a font or an image and round it to make it seem softer, safer, and less assertive, and so-cal

> There is a word I can't seem to find, and it's for when you take a font or an image and round it to make it seem softer, safer, and less assertive, and so-called "feminine." I don't know the word either, but this reminds me of the concept of "elevator music"