>Users may also choose to abandon a transaction simply because there are additional steps to complete, giving them more time to contemplate their purchase. Goo

>Users may also choose to abandon a transaction simply because there are additional steps to complete, giving them more time to contemplate their purchase. Good. Means you've manipulated people into spending their money very intensely if they will abandon the transaction once the first rational thought comes in. I would personally add a third factor for good measure.