3 ms·
It is absolutely real [1][2], and was quite the scandal at the time. If the reporting is to be believed, PepsiCo paid about $1 million for the branding strategy
by proggy 5y ago
It is absolutely real [1][2], and was quite the scandal at the time. If the reporting is to be believed, PepsiCo paid about $1 million for the branding strategy. All to arrive at a blob that looks like a fat person with a red shirt and blue pants separating from each other at the waistline [3]. So yes, it is a bit unreal.
[1] https://adage.com/article/agency-news/breathtaking-word-purported-arnell-pepsi-doc/134552 https://adage.com/article/agency-news/breathtaking-word-purp...
[2] https://www.fastcompany.com/1160304/pepsi-logo-design-brief-branding-lunacy-max https://www.fastcompany.com/1160304/pepsi-logo-design-brief-...
[3] https://www.cannotunsee.net/post/730928004/pepsi https://www.cannotunsee.net/post/730928004/pepsi
- sidpatil 5y ago> All to arrive at a blob that looks like a fat person with a red shirt and blue pants separating from each other at the waistline So what you're saying is that their new logo was really just their old mascot [1] who had let themselves go? [1] https://www.google.com/search?tbm=isch&q=pepsi%20man&tbs=imgo:1 https://www.google.com/search?tbm=isch&q=pepsi%20man&tbs=img...
- JetAlone 5y agoI still remember the first time someone pointed it out to me all those years ago... I'll skip the steps of charting out hundreds of circles for millions of dollars and just say that I interpret it as a hyperreality.