I think that the aim of this style is a type of corporate PR, to give off a safe, unoffensive feeling. I then think that this feeling is intended to preempt th

I think that the aim of this style is a type of corporate PR, to give off a safe, unoffensive feeling. I then think that this feeling is intended to preempt the user's knowledge that the company is doing unethical things. Either environmentally, or with the user's private data, or otherwise. A good example is Google, (see some corporate memphis here, https://blog.google/technology/health/when-it-comes-mental-health-what-are-we-searching/ https://blog.google/technology/health/when-it-comes-mental-h...), who needs to project this image in order for you to feel safe while sharing your most private details with the company.