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So maybe one tenth of one percent of marketing people have an original idea in their heads. This is nothing new.
by ConceptJunkie 5y ago
So maybe one tenth of one percent of marketing people have an original idea in their heads. This is nothing new.
- analog31 5y agoTrends serve a use, which is to remind us of exactly this fact. Whenever we paeans are told that we can't contribute a product idea, because the big ideas have to come from the big idea people, or that design concepts stem from "research," a trend comes along and reassures us that we're all equals after all.
- duderific 5y agoI think that's probably a bit harsh. Marketing is hard. Try coming up with a new idea for a car advertisement. What can you do that already hasn't been done?