3 ms·

Thanks for answering the most obvious question anyone would have about this phenomenon that was inexplicably totally missing from the article itself.

• sweetheart 5y ago
  It isn’t; they mention it.
  • ryanwhitney 5y ago
    Though, fairly buried after using the term constantly throughout the beginning of the piece! Didn't find it myself so I came back to HN and saw GP comment. Then cmd+f for "italian" to find it in the article.
• mdoms 5y ago
  > The name is a play on the 80’s Italian design and architecture group Memphis, which positioned itself as a garish and child-like rejection of functionalist styles. From the article.