Content is not the problem, there's a ton of content out there (even more now that self publishing is so easy). Discovery and discoverability are both the big p

Content is not the problem, there's a ton of content out there (even more now that self publishing is so easy). Discovery and discoverability are both the big problem and where the industry has been - be it books or music. This reminds me of indy musicians who are able to make a living by working with and for their relatively small groups of fans. It's the approach pushed by the Beatnik Turtle guys in a book 15 years ago (Indie Musician Survival Guide or something like that), but I know both published and unpublished authors who've done the same (notably a few books in Sharon Lee and Steve Miller's Liaden Universe, which was then picked up by Baen).