One thing they don't talk about if you're buying customers: the delay between paying for customers and getting paid by them can run you out of business even if

One thing they don't talk about if you're buying customers: the delay between paying for customers and getting paid by them can run you out of business even if your LTV exceeds your Customer Acquisition Costs. (Conversely, if you can get paid by your customers before you have to pay for them, you're golden.) Note that I mean actual cash in hand, not transactions - you have to include the inevitable delays from whatever payment system you're using. I wrote a bit about this a while back on my blog: http://www.karlo.org/2009/04/maximizing-your-online-business-part-three-user-acquisition.html http://www.karlo.org/2009/04/maximizing-your-online-business...