Revenues != profits. If you don't know, or even have a decent estimate of, profits, it's hard to really judge the deal. However, I don't think Murdoch went into

Revenues != profits. If you don't know, or even have a decent estimate of, profits, it's hard to really judge the deal. However, I don't think Murdoch went into this deal planning that he'd have a $540 million capital loss in just five or six years.