3 ms·

That's a damn steal. There's still significantly more than $35 million worth of value left in MySpace. With a new strategy and good execution someone could tur

by staunch 15y ago

That's a damn steal. There's still significantly more than $35 million worth of value left in MySpace. With a new strategy and good execution someone could turn the site into something really big again. The press would eat it up too, because everyone loves a come-back story. Instead some shitty ad company is probably going to turn it into a link farm.

dasil003 15y ago
It has value in it, but I don't know what strategy could turn it around. Social networking adoption is a lot about fashion, and with the opinion that MySpace is old, tired, ugly and boring having crossed the chasm years ago, it seems a very tough sell to turn that around.
- jerf 15y ago
  Rebrand it, sell it as "retro", deal with the fact you won't be Facebook. Lately the nostalgia lifecycle seems to be measured in months, so I'm actually half serious here.
ebiester 15y ago
Even a year ago, I'd agree with you. However, Soundcloud and others have really eaten into Myspace's indie music positioning. news corp could have merged Myspace with their other entertainment offerings. Every show of theirs would have a myspace page, and the visual editing operations become more corporate-friendly. Monetize by offering advanced analytics and moderation capabilities to make it another public presence for your entertainment property, from the independent band to The Simpsons. Provide a host of consultants to get the most from your social media. It could be done still, but News Corp would have provided a bigger appeal.
powertower 15y ago
First you would have to stop the users leaving. Then you'd have to get people to sign up. What made myspace and other social sites is: "hey that's cool and new and trendy, lets join in". Once that traction is over, it's over for good as there is nothing new or trendy or cool about it anymore. It get's played out. My personal opinion ... social sites are now worn out. Facebook will remain as-is with no new growth (after a while more), Google+/Circle will not have the effect that everyone is claiming it will, MySpace will be gutted for whatever the buyer can use (email lists, patents, talent, etc). 35 million is not a steal, it's probably the fare price at a fare valuation.

by staunch 15y ago

dasil003 15y ago

It has value in it, but I don't know what strategy could turn it around. Social networking adoption is a lot about fashion, and with the opinion that MySpace is old, tired, ugly and boring having crossed the chasm years ago, it seems a very tough sell to turn that around.

jerf 15y ago
Rebrand it, sell it as "retro", deal with the fact you won't be Facebook. Lately the nostalgia lifecycle seems to be measured in months, so I'm actually half serious here.

ebiester 15y ago

Even a year ago, I'd agree with you. However, Soundcloud and others have really eaten into Myspace's indie music positioning. news corp could have merged Myspace with their other entertainment offerings. Every show of theirs would have a myspace page, and the visual editing operations become more corporate-friendly. Monetize by offering advanced analytics and moderation capabilities to make it another public presence for your entertainment property, from the independent band to The Simpsons. Provide a host of consultants to get the most from your social media. It could be done still, but News Corp would have provided a bigger appeal.

powertower 15y ago

First you would have to stop the users leaving. Then you'd have to get people to sign up. What made myspace and other social sites is: "hey that's cool and new and trendy, lets join in". Once that traction is over, it's over for good as there is nothing new or trendy or cool about it anymore. It get's played out. My personal opinion ... social sites are now worn out. Facebook will remain as-is with no new growth (after a while more), Google+/Circle will not have the effect that everyone is claiming it will, MySpace will be gutted for whatever the buyer can use (email lists, patents, talent, etc). 35 million is not a steal, it's probably the fare price at a fare valuation.