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At $35 million I think you can make a number of arguments that this is a good purchase – user data, page traffic, ad network. I am unsure how to factor in brand
by jmjerlecki 15y ago
At $35 million I think you can make a number of arguments that this is a good purchase – user data, page traffic, ad network. I am unsure how to factor in brand value. Myspace has a huge brand awareness even if it is mostly negative.
- thewordpainter 15y agolike you acknowledged, i'm not sure how much weight i'd put in brand awareness when many view myspace as a laughingstock these days. plus, all that traffic is ramping downward at a crazy high rate: http://siteanalytics.compete.com/myspace.com/ http://siteanalytics.compete.com/myspace.com/
- jmjerlecki 15y agoIf they can get that traffic to level out, thats still a ton of uniques.
- marcf 15y agoIt is like social networks have both the power to grow fast and die fast. Yahoo, even after its search engine sucked compared to Google, still held on for a really long time. But social networks seem to die really really quickly.