Probably for the same reason why Apple added additional measures that Tile and co. didn't - Apple is placed on a higher pedestal and has a lot more attention fo

Probably for the same reason why Apple added additional measures that Tile and co. didn't - Apple is placed on a higher pedestal and has a lot more attention focused on it. Put bluntly, people don't care about Tile as much as they care about Apple (in both a positive and negative way).