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I have no idea why you are getting down voted; you words couldn’t be more true. I loved it when Uber was a high-end service. I was more than happy to pay extra

I have no idea why you are getting down voted; you words couldn’t be more true. I loved it when Uber was a high-end service. I was more than happy to pay extra for the knowledge that I was guaranteed a ride. I remember using Uber to take my girlfriend to dinner, then straight to a club and then home again while it was raining on a Saturday night. An impossibility with a cab. It’s a pity they traded quality for volume.

sneak 5y ago
When you have that much VC money, you have to eventually go the volume route. I think their hope/plan was to not trade (Uber Black still exists, last I checked, 18 months ago when I still used Uber) but to expand and do both. Time will tell if that actually worked, in practice.