Sure, but that doesn't say anything about inflation. The standard formula for profit is (units sold * price per unit) - (fixed costs + marginal costs * units s

Sure, but that doesn't say anything about inflation. The standard formula for profit is (units sold * price per unit) - (fixed costs + marginal costs * units sold).... Netflix, like every other company, wants to maximize that profit. For most non-digital companies, the marginal cost is significant, and follows a u-shaped curve... at first, marginal costs decrease as you sell more units, since you can get intermediate goods for cheaper prices as you buy in bulk. At a certain point, however, the marginal price starts increasing again as you start to hit various bottlenecks and intermediate goods start becoming more expensive as you consume all the easy to produce supply. In other words, you can't scale linearly. Digital goods have a much flatter uptick on that marginal cost graph, and I am very curious what that means at the macro economic level.