By "capturing" a client, many companies unwittingly become captive to the client. By having clients who can't run away from you, you often limit yourself to th

By "capturing" a client, many companies unwittingly become captive to the client. By having clients who can't run away from you, you often limit yourself to the tech you can sell to them, instead of pursuing new superior alternatives. Cisco, Oracle, SAP, IBM — all great examples of this.