> Incognito is very clear about what it is doing I don't think so. That label was very intentionally chosen to give off a first impression different from reali

> Incognito is very clear about what it is doing I don't think so. That label was very intentionally chosen to give off a first impression different from reality, to make it more likely the user intuitively makes incorrect assumptions. You can call it ignorance, I call it a comprehensive dark pattern. Google aimed to give users the wrong impression. And your cited list is neat but many users have no idea Google, Facebook etc. track users across different websites, and for those it's absolutely not clear what actually happens.