I think it is called bullwhip effect: The bullwhip effect is a distribution channel phenomenon in which demand forecasts yield supply chain inefficiencies. It r

I think it is called bullwhip effect: The bullwhip effect is a distribution channel phenomenon in which demand forecasts yield supply chain inefficiencies. It refers to increasing swings in inventory in response to shifts in consumer demand as one moves further up the supply chain. https://en.m.wikipedia.org/wiki/Bullwhip_effect https://en.m.wikipedia.org/wiki/Bullwhip_effect