It's like voting politicians: you don't vote for who you think is the best, you vote for the least worse. More so, you don't vote for the candidates you'd want,

It's like voting politicians: you don't vote for who you think is the best, you vote for the least worse. More so, you don't vote for the candidates you'd want, but for the candidates other groups picked for you. Apple is not doing the best for us, but compared to the alternative (Google), it's less worse.