Agreed, when I am approached to create a game or app for someone the idea is just dead on arrival. The worst part is, the people coming to me are friends, and

Agreed, when I am approached to create a game or app for someone the idea is just dead on arrival. The worst part is, the people coming to me are friends, and it's terribly hard when I have to break their hearts. Usually it's not me being mean, it's me saying, hey, let's go to the App Store and see what else is out there like this - and usually, there are 10 pages of similar apps that nobody has ever downloaded. People have game ideas all the time too - but they want to make MONEY with their game, and to do that, you need a strategy more than just a concept.