Or BMW’s attempt to sell subscriptions to CarPlay and heated seats. https://www.thedrive.com/news/34547/bmw-is-planning-to-sell-heated-seats-and-more-as-a-subs

Or BMW’s attempt to sell subscriptions to CarPlay and heated seats. https://www.thedrive.com/news/34547/bmw-is-planning-to-sell-heated-seats-and-more-as-a-subscription-no-really https://www.thedrive.com/news/34547/bmw-is-planning-to-sell-... But still…that’s high-margin subscriptions on top of a high-margin product. I am, currently, skeptical we will end up with low-end Internet of Shit for everything, because running that subscription service requires a big up-front investment that’s hard when you’re selling, I don’t know, toaster ovens.