I've just started completely ignoring reviews on Amazon. I can send stuff back if it's not up to quality (UK - I realise the this may not apply globally), so it

I've just started completely ignoring reviews on Amazon. I can send stuff back if it's not up to quality (UK - I realise the this may not apply globally), so it's not worth my time trying to determine what reviews are/aren't real. Amazon still ends up getting my custom as many other sites have more awkward returns processes or are not competitive on price.