only if there is positive price elasticity, and that depends on market dynamics (price is a function of both supply and demand). for instance, if there is a lo

only if there is positive price elasticity, and that depends on market dynamics (price is a function of both supply and demand). for instance, if there is a local alternative that's 10% more expensive, you might have that 10% leeway available to you to increase prices, but not if demand drops sharply (negative price elasticity) because substitutes exist or the good isn't as essential as it seemed.