This article has it backwards. Elon doesn’t start a company and then promote it with a world-saving narrative. He is trying to figure out how to preserve our sp

This article has it backwards. Elon doesn’t start a company and then promote it with a world-saving narrative. He is trying to figure out how to preserve our species, and fearlessly building companies that will do that. The narrative is a derivative of this. If you want to look at how Elon is effective in promotion, look at his demos: a Tesla in space, a monkey playing mind pong. Those are works of art, advertising, and genius. If you want the earned media that Elon gets, here is the secret: * figure out how to save the species from first principles * be a good enough engineer to hire other very good ones * build what needs building over many years at the risk of bankrupting yourself. * come up with cool, highly visual and dramatic demos