I remember on an podcast episode of Patrick O'Shaughnessy's "Invest Like the Best", his guest had mentioned the "villain test". Essentially, it is summarized a

I remember on an podcast episode of Patrick O'Shaughnessy's "Invest Like the Best", his guest had mentioned the "villain test". Essentially, it is summarized as "looks good, feels good." Whatever you're selling should have a noble call to action (looks good) but also have a more visceral, primitive appeal (feels good).