Sorry I didn't mean "I don't know where this word came from" because that's a straightforward and in this case uninteresting problem. I meant I don't know wher

Sorry I didn't mean "I don't know where this word came from" because that's a straightforward and in this case uninteresting problem. I meant I don't know where the apparent widespread online interest in making this word mainstream came from. Not a lot of _individual words_ have a lobbying team but this one seems to.