I've always wondered why someone doesn't come out with a disruptive lighting company that doesn't do planned obsolescence, build a reputation for your bulbs las

I've always wondered why someone doesn't come out with a disruptive lighting company that doesn't do planned obsolescence, build a reputation for your bulbs lasting 10-20 years, charge the same price as your competitors, and get all the free PR from being the most eco-friendly company out there so you dominate the market while actually providing some real value.