Certain segments of America tend to have poor diets. Especially the young, working class which happens to overlap with the bodybuilding class which makes whey p

Certain segments of America tend to have poor diets. Especially the young, working class which happens to overlap with the bodybuilding class which makes whey protein a logical choice. Whey protein. It is very cheap; just add mix in a multivitamin and OTC stimulants like caffeine and you have a very marketable product with a 300% markup. The YouTube body building demographic is in the same economic class so capitalizing on a product their audience already uses makes perfect sense. Also, America is one of the few countries with consumer pharmaceutical advertising so marketing supplements is not out of the ordinary.