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Amazon's main incentive is profit, I suppose it's difficult to convince them to take something seriously that will potentially affect its bottom line.
by lwhi 5y ago
Amazon's main incentive is profit, I suppose it's difficult to convince them to take something seriously that will potentially affect its bottom line.
- Google234 5y agoAmaZons profit partially comes from having a good reputation. If everyone comes to understand that their reviews are all fake then people won’t use the site as much. E.g. you might use a trusted blog as a review and they might link to some other site. So they should care.
- pessimizer 5y agoOr they will just assume that all reviews are fake on all sites, and still buy at Amazon because of their Prime membership. I don't know that Amazon has a good reputation.
- lwhi 5y agoAmazon has a terrible reputation. They make profit despite this, largely because they have no quibble guarantees and free, fast delivery for prime members.
- stordoff 5y agoI've just started completely ignoring reviews on Amazon. I can send stuff back if it's not up to quality (UK - I realise the this may not apply globally), so it's not worth my time trying to determine what reviews are/aren't real. Amazon still ends up getting my custom as many other sites have more awkward returns processes or are not competitive on price.
- lwhi 5y agoExactly, I agree.