> “Naming the farmer who grew the vegetables or the breed of a pig can help to add authenticity to a product,” says Spence. “Consumers take that as a sign of qu

> “Naming the farmer who grew the vegetables or the breed of a pig can help to add authenticity to a product,” says Spence. “Consumers take that as a sign of quality, even it has been made up.” That's an interesting use of the world authenticity.