I use incognito mode ALL of the time for this. I'm looking up things that I _know_ will retarget me but aren't really relevant or I don't want linked to me _for

I use incognito mode ALL of the time for this. I'm looking up things that I _know_ will retarget me but aren't really relevant or I don't want linked to me _forever_. Like a medical condition for a friend, for instance. I don't need Google retargeting me cancer ads. All. the damn. time.