4 ms·
What is “Apple brass”? I see only one other mention of it in the article (aside from the title) with zero additional context, and surprised to see zero occurre
by jader201 5y ago
What is “Apple brass”?
I see only one other mention of it in the article (aside from the title) with zero additional context, and surprised to see zero occurrences of it here.
A Google search of “Apple brass” turns up nothing, as well, besides other references to this article.
Am I the only one that has never heard this term, and also curious by its reference in the article’s headline?
- pygatea 5y ago“Brass” in this context means “leadership.” See: https://idioms.thefreedictionary.com/top+brass https://idioms.thefreedictionary.com/top+brass
- FridayoLeary 5y agoNot a new product. I was inclined for a moment to think it was ("We will now introduce the all-new Apple Brass!")
- kshacker 5y agoIt is not a snapshot of then when the issue happened, but I would equate it to https://www.apple.com/leadership/ https://www.apple.com/leadership/
- dwighttk 5y agounspecified people in charge at Apple
- gpm 5y ago"Brass" is synonymous with "leadership" in this context, it has a bit of a military connotation, but can be used elsewhere as well.
- deleted 5y ago[deleted]
- mdoms 5y agoIt's an Americanism referring to their "top brass" which for whatever reason means their military leadership. Read as "Apple leadership".