It's more like saying if you have a two great dishes and one has 5 ingredients but the other has 7 ingredients, you'll be able to charge more for the one with 7

It's more like saying if you have a two great dishes and one has 5 ingredients but the other has 7 ingredients, you'll be able to charge more for the one with 7 ingredients because the customer feels like they're getting more bang for their buck.