That's a good point about paper menus wrapping around to the high end. Another thing to note would be the difference between the paper menus. At the low end, yo

That's a good point about paper menus wrapping around to the high end. Another thing to note would be the difference between the paper menus. At the low end, you have thin and flimsy paper being used, possibly tri-folded as they are also take-out menus, with low quality printing and little attention paid to graphic design or fonts. Food descriptions are likely to be nothing more than a common name for the dish (e.g. fish and chips, pad thai noodles). At the other end, there's no way to tell what paper is used for the French Laundry menu, but maybe it's bone or eggshell in a tasteful thickness. The font, design, and especially the wording (utilizing many of the techniques listed in the article) all indicate that a lot of thought has been put into the menu and thus is a high end restaurant.