I'm not so sure. Apple took a hard line with Epic, and losing Fortnite on the app store almost certainly hurt them with a certain demographic. A rather import

I'm not so sure. Apple took a hard line with Epic, and losing Fortnite on the app store almost certainly hurt them with a certain demographic. A rather important one as well - kids and teenagers are forming a lot of their ideas about the world, and it's a big risk in the impression created when you are the one responsible for taking their favorite toy - a toy which doubles as a social space where they interact with friends - away from them on your platform. They must have felt it was really worth it.